A sales target tells you where you want to get to. Your Sales Plan sets out where the growth will come from, what needs to happen to achieve it and how you'll measure progress along the way.
See how the programme works ↓
A revenue target does not explain where the additional growth will come from.
It does not show whether the assumptions behind the numbers are realistic.
It does not set out what needs to happen, who owns it or how progress will be measured.
Together we'll work through the decisions, numbers and actions behind your growth target.
Set a clear 12-month revenue objective.
Define where the growth will come from.
Challenge the assumptions behind the plan.
Decide where to focus your commercial effort.
Agree how you will create the opportunities needed.
Set actions, measures and a review rhythm.
A structured, facilitated process using your own business information, numbers and commercial priorities.
Together, we'll establish your starting point and commercial objective, introduce the planning process and identify the information you'll need before working through your Sales Planning Workbook.
Work through your current position, growth objective, sources of growth and the assumptions behind the numbers.
Work through the plan in a facilitated session, challenge the numbers and assumptions, make commercial decisions and agree priorities.
Review your completed Sales Plan, agree your key priorities and actions, and identify anything requiring further attention.
Tangible planning materials and a completed Sales Plan you can use throughout the year.
A clear, documented 12-month Sales Plan bringing your commercial objective, growth sources, priorities and actions together in one place.
A clear view of where the additional revenue is expected to come from and how each source contributes to your overall objective.
A reality check on what needs to happen for the numbers to be achievable, and where your commercial effort should be focused.
The key actions required to deliver your plan, with clear ownership and timescales.
A clear way to review progress, identify what needs attention and adjust your plan throughout the year.
Tools to manage your actions, numbers and reviews throughout the year.
The Sales Planning Programme is designed for businesses that are already selling but need greater clarity about where future growth will come from and what needs to happen to achieve it.
You know the number you want to reach, but haven't yet worked out where the additional revenue will come from.
You need a structured way to turn experience and ambition into a usable plan.
You need to understand how they fit into your overall growth plan.
You want greater clarity about where to focus that investment.
You need a credible commercial plan behind the numbers.
You need to step away from day-to-day sales activity, review where the opportunities are and decide where to focus next.
The programme includes:
The next Sales Planning Programme will run in October 2026, with places limited to a small group of businesses.
I'll be in touch personally to answer any questions and make sure the programme is right for your business.